
What Is MRR (Monthly Recurring Revenue)?
MRR (Monthly Recurring Revenue) is a key financial metric that shows the predictable monthly income a business generates from subscriptions or recurring contracts.
MRR (Monthly Recurring Revenue) Meaning
The MRR meaning centres on consistency and growth visibility. To define MRR in practice, it represents the total value of active recurring customer payments in a single month, excluding one-off fees and irregular income. A clear MRR definition helps founders track momentum, forecast cash flow and measure the impact of new sales, churn and upgrades. Investors closely monitor MRR alongside ARR to assess scalability and revenue quality. MRR stands for reliable income that underpins sustainable business growth, especially in SaaS and subscription-based models.
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